What’s your level of digital marketing maturity? Take our Quiz to find out in less than 3 minutes. Does your business use Social Media? No, it doesn’t. Yes, we regularly publish posts on social media and manage our community. Yes, all of the above and we have regular influencer marketing activity. Do you Advertise Online? No, we don’t. Yes, we advertise on social media. Yes we advertise on social media and on Google. Yes, we advertise on multiple channels and we measure conversions and returns. Do you utilize marketing automation? No, we don’t Yes, we send regular, non-personalised mails to our database automatically Yes, we send omnichannel messages automatically to segmented target audiences. (emails, push notifications, pop-ups, sms, or WhatsApp) Yes, we send omnichannel messages automatically to target audiences segmented by customer behaviour online and offline. How do you report the results of your marketing activity? We prepare reports on paper We report digitally, but the data is not integrated. We have integrated, real time reporting, providing a 360° unique customer view Have you got a Customer Relationship Management software for your contacts? No, we don’t. Yes, we have a CRM that allows us to segment our contacts demographically or by their purchases. Yes, we have a CRM that allows us to segment our contacts demographically, by their purchases, behaviours and interests. Yes, we integrate all our customers online and offline data on an advanced Customer Data Platform that uses Artificial Intelligence. Has your business got a website? No, not yet. Yes, we do, but we don’t sell online. Yes, we have an e-commerce Yes, we have an e-commerce with conversion rate optimization and UX Do you have a loyalty program? No, we don’t. Yes, we have a membership/loyalty card, Yes, we have a complex loyalty strategy with a multichannel loyalty platform Do you use Search Engine Optimization to improve the visibility of your site? No, we don’t. Yes, our website is optimized for search engines. Yes, we have a website optimized for search engines and a content creation based on keyword and competitor analysis You have completed all questions Time is Up! Time's up